
- Call Customer Service (611 for AT&T subscribers) and tell them you're going to go to [insert competing phone company]
- You say you like AT&Ts services but because you don't want to pay full price to switch to the iPhone, and therefore you would like to cancel your service.
- Eventually they will forward you to a "Customer Retention Specialist". (their job is specifically this- to retain customers). You repeat the same story and he/she will try a bunch of different deals, and eventually, make you an offer you can live with. If the CRS doesn't give you a deal, then politely end the conversation, hang up, call again and start over until you get a CRS that will work with you.
Why does this work? Why, money of course! The $2000 a year they make off of you is worth giving up a $200-300 discount on a phone. According to Leo Laporte, that is.
So, try it, and let me know if it works!

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